About The CEO

Michael Rashford Sr.

As someone in the culinary industry, I’ve always had a passion for  creativity when it comes to food and produce. My first experience with juicing was a simple mix of watermelon, lime, and a blender. Since then, I’ve developed numerous juice recipes. I believe that being able to distinguish between different fruit and vegetable flavors is a natural gift given by God, which I strive to use to benefit others. That’s why Fruits of Your Labor is dedicated to  creating cold-pressed juices made from natural ingredients that provide essential nutrients and vitamins for daily nutrition. No matter your preferred fruit or vegetable, our motto is  “We Produce the Juice.” We hope you enjoy! “And God said, ‘Let the earth bring forth grass, the herb yielding seed, and the fruit tree yielding fruit after his kind, whose seed is in itself, upon the earth: and it was so. And the earth brought forth grass and herb yielding seed after his kind, and the tree yielding fruit, whose seed was in itself, after his kind: and God saw that it was good.’”  - Genesis 1:11-12